The advertising screen is located in Poznan at the busy intersection of Roosevelta and Dąbrowskiego streets. This is one of the most important intersections in the city. Advertisements displayed on the screen are perfectly visible to people waiting for the lights to change, pedestrians and passengers from nearby stops. This is a place of maximum traffic, where long traffic jams are formed every day, which holds consumers attention for a much longer period. Nearby there is, among other things: Poznan Main Station, as well as numerous office buildings, hotels and service outlets.