The advertising screen was installed at one of the busiest thoroughfares in Warsaw – Aleje Jerozolimskie at the intersection with Ryzowa Street. This is one of the main inlet arteries in Warsaw. Thousands of people pass it every day heading towards the centre of Warsaw. Advertisements displayed on the screen are perfectly visible to people waiting for the lights to change. The advantage of the location is the constantly forming traffic jams that allow the recipients to pay attention for longer and thus interests them in the advertised product or service.