The advertising screen is located on Kasprzaka Street in Warsaw, at the intersection with Odynca Street. It is located near Warsaw’s main thoroughfare – Al. Prymasa Tysiąclecia. Nearby are numerous stores and service points, the EXPO XXI trade fair and exhibition center, the Warsaw Wola and Warsaw West railway stations. Such a convenient location means that the advertisement displayed on the big screen reaches thousands of consumers every day.