{"id":100819,"date":"2019-12-02T01:03:00","date_gmt":"2019-12-02T00:03:00","guid":{"rendered":"https:\/\/screennetwork.pl\/?p=100819"},"modified":"2022-12-02T01:08:46","modified_gmt":"2022-12-02T00:08:46","slug":"how-polish-police-and-ai-computer-vision-used-innovative-dooh-campaign","status":"publish","type":"post","link":"https:\/\/screennetwork.pl\/en\/how-polish-police-and-ai-computer-vision-used-innovative-dooh-campaign\/","title":{"rendered":"How Polish Police And AI Computer Vision Used Innovative DOOH Campaign"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"624\" src=\"https:\/\/screennetwork.pl\/wp-content\/uploads\/2022\/09\/Telebim-reklama-wykrywa-pojazdy-z-wylaczonymi-swiatlami-sztuczna-inteligencja-1110x624.jpg\" alt=\"\" class=\"wp-image-99132\" srcset=\"https:\/\/screennetwork.pl\/wp-content\/uploads\/2022\/09\/Telebim-reklama-wykrywa-pojazdy-z-wylaczonymi-swiatlami-sztuczna-inteligencja-1110x624.jpg 1110w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2022\/09\/Telebim-reklama-wykrywa-pojazdy-z-wylaczonymi-swiatlami-sztuczna-inteligencja-533x300.jpg 533w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2022\/09\/Telebim-reklama-wykrywa-pojazdy-z-wylaczonymi-swiatlami-sztuczna-inteligencja-768x432.jpg 768w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2022\/09\/Telebim-reklama-wykrywa-pojazdy-z-wylaczonymi-swiatlami-sztuczna-inteligencja-1536x864.jpg 1536w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2022\/09\/Telebim-reklama-wykrywa-pojazdy-z-wylaczonymi-swiatlami-sztuczna-inteligencja.jpg 1920w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><\/figure>\n\n\n\n<p><strong>Polish Police together with Screen Network conducted an innovational campaign \u201cYour Lights \u2013 Our Security\u201d employing computer vision. The campaign utilized a 165-meter LED curtain located on the facade of the \u201cPlac Unii City Shopping\u201d in Warsaw. The goal was to alert drivers to their lights malfunction. The screen recognized the make and color of the car and provided a personalized warning just when the drivers needed it the most.<\/strong><\/p>\n\n\n\n<p>The idea was developed jointly with the traffic department of the Polish Police Headquarters. During autumn visibility on roads deteriorates. Headlights malfunction is very common whereas proper car lighting system is crucial for the safety of road users. Therefore, in addition to the campaign conducted on 20 thousand of DOOH screens, Polish Police decided to carry out a special campaign using AI and computer vision. For the purpose of the campaign a <a href=\"https:\/\/screennetwork.pl\/en\/locations\/super-screen\/plac-unii-warsaw\/\">165-meter LED curtain located on the facade of the shopping mall &#8216;Plac Unii&#8217; in Warsaw was selected.<\/a><\/p>\n\n\n\n<p>The screen is equipped with sensors and software based on artificial intelligence. The solution is designed to recognize cars by brand trademark on the front of the car and their color. The software was provided by the Veturai company -experts in deep learning and computer vision solutions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#computervision - Your Lights, Our Safety\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_KpFXW9oMuE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The screen recognized cars from as far as 200 meters. However, due to the safety reasons, dedicated to target only those drivers who stopped at a red light in front of the screen. The system was able to recognize the following car brands and colors (effectiveness \u2013 90% for the car make and 95% on average)<\/p>\n\n\n\n<p>The solution has been fully anonymized. Characteristic features of vehicles are protected by blurring identifiable elements, and the video streaming from cameras was used by the software only in real time.<br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Headlights play an important role in the road traffic. If they are defective during bad weather conditions the likelihood of a road accident increases. Efficient, correctly adjusted headlights allow the driver to notice an obstacle or a pedestrian beforehand.<\/p>\n\n\n\n<p>The campaign \u201eYour Lights \u2013 Our Security\u201d has been conducted for several years It gained a large group of supporters, including road users, as well as institutions and organizations endorsing our activities.<\/p>\n<cite>Deputy Inspector Rados\u0142aw Kobry\u015b \/ Road Traffic Bureau of the Polish Police Headquarters<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Digital OOH focuses attention on issues that matter. Thanks to the fast development of AI and deep learning algorithms, we can now match the ads to the environment and target group in real time. The AI application used in the \u2018Your Lights \u2013 Our Safety\u2019 project, created by Veturai, can detect and classify vehicle brands and colors in real time, so that we\u2019ve been able to display an extremely personalized message on the screen and alert drivers when they needed it the most<\/p>\n<cite>Damian Rezner \u2013 Head of Think DOOH \/ Screen Network<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Polish Police together with Screen Network conducted an innovational campaign \u201cYour Lights \u2013 Our Security\u201d employing computer vision. The campaign utilized a 165-meter LED curtain located on the facade of the \u201cPlac Unii City Shopping\u201d in Warsaw. The goal was to alert drivers to their lights malfunction. The screen recognized the make and color of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[91],"tags":[90,98],"class_list":["post-100819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns","tag-html5-en","tag-image-recording-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Polish Police And AI Computer Vision Used Innovative DOOH Campaign - Screen Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screennetwork.pl\/en\/how-polish-police-and-ai-computer-vision-used-innovative-dooh-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Polish Police And AI Computer Vision Used Innovative DOOH Campaign - Screen Network\" \/>\n<meta property=\"og:description\" content=\"Polish Police together with Screen Network conducted an innovational campaign \u201cYour Lights \u2013 Our Security\u201d employing computer vision. The campaign utilized a 165-meter LED curtain located on the facade of the \u201cPlac Unii City Shopping\u201d in Warsaw. The goal was to alert drivers to their lights malfunction. 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