{"id":104655,"date":"2025-07-28T12:52:24","date_gmt":"2025-07-28T10:52:24","guid":{"rendered":"https:\/\/screennetwork.pl\/?p=104655"},"modified":"2025-07-28T12:53:00","modified_gmt":"2025-07-28T10:53:00","slug":"a-child-is-missing-a-call-is-happening-now","status":"publish","type":"post","link":"https:\/\/screennetwork.pl\/en\/a-child-is-missing-a-call-is-happening-now\/","title":{"rendered":"A child is missing. A call is happening now."},"content":{"rendered":"\n<p><strong>On average, a child goes missing in Poland every four hours. Behind each case is a family facing the worst moment of their lives. Right now, someone is calling the hotline, desperately seeking help. At this very moment, Digital Out-Of-Home screens across Poland display the message: \u201cA child is missing. A call is happening now.\u201d<\/strong><\/p>\n\n\n\n<p>Over 2,000 children and teenagers go missing every year in Poland. 95% return home within a week, but every hour means unimaginable stress for families. These moments inspired a new awareness campaign now live on DOOH screens across Poland.<\/p>\n\n\n\n<p><em>\u201cFamilies often don\u2019t know where to begin. That\u2019s why they call. The number 116<\/em><em>\u202f<\/em><em>000 <\/em><em>\u2013<\/em><em> the Hotline for Missing Children and Teenagers <\/em><em>\u2013<\/em><em> is a 24\/7, free-of-charge intervention line,<\/em><em>\u201d<\/em><em> says Izabela Jezierska-<\/em><em>S<\/em><em>wiergiel, Vice-President of Fundacja ITAKA, which operates the hotline. <\/em><em>\u201c<\/em><em>Callers are lost and terrified, often unsure of what to do, how to cope, or where to find help. We wanted these emotions to resonate, even for a moment, in public spaces <\/em><em>\u2013<\/em><em> so that anyone who sees the DOOH screen understands this is happening. Right here. Right now.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A child is missing. A call is happening now.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dv0DbwpZEIk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The campaign turns thousands of DOOH screens into giant, ringing phones. Instead of numbers, they show emotions: \u201cPanicked mother,\u201d \u201cDesperate father,\u201d before revealing the message: \u201cA child is missing. A call is happening now.\u201d<\/p>\n\n\n\n<p>In a joint initiative by Fundacja ITAKA and Screen Network, over 20,000 DOOH screens across Poland \u201cring\u201d whenever someone calls the 116\u202f000 hotline. Displayed in high-traffic urban spaces, the campaign\u2019s striking design \u2013 a giant flashing phone \u2013 captures attention and evokes strong emotions.<\/p>\n\n\n\n<p><em>\u201cThe broadcast system is fully synchronized with hotline data \u2013 every call instantly triggers a real-time message. Whenever an operator answers the hotline, a dedicated system detects the line\u2019s activity and activates the campaign across 20,000 Digital Out-of-Home screens throughout Poland. No delays. No manual input,\u201d <\/em>explains Damian Rezner, COO and Board Member of Screen Network. <em>\u201cThe goal is simple: to raise awareness of the scale of the problem and remind people of the number that can save lives. It\u2019s a number everyone should know \u2013 even if they hope they\u2019ll never need it.\u201d<\/em><\/p>\n\n\n\n<p>The 116\u202f000 hotline operates 24\/7, offering legal advice, psychological support, and urgent assistance in cases of missing children.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"624\" src=\"https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-3-1110x624.jpg\" alt=\"\" class=\"wp-image-104638\" srcset=\"https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-3-1110x624.jpg 1110w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-3-533x300.jpg 533w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-3-768x432.jpg 768w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-3-1536x864.jpg 1536w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-3.jpg 1920w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"624\" src=\"https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-2-1110x624.jpg\" alt=\"\" class=\"wp-image-104636\" srcset=\"https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-2-1110x624.jpg 1110w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-2-533x300.jpg 533w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-2-768x432.jpg 768w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-2-1536x864.jpg 1536w, https:\/\/screennetwork.pl\/wp-content\/uploads\/2025\/07\/Wlasnie-trwa-polaczenie-w-sprawie-zaginionego-dziecka-Fundacja-Itaka-2.jpg 1920w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><\/figure>\n\n\n\n<p><em>\u201cWe have combined technology with a powerful social message. Each broadcast reflects a real, live call. This is our way of showing how often children and teenagers go missing. It\u2019s not just one high-profile case a year, widely reported in the media \u2013 it\u2019s an ongoing crisis that someone is facing right now,\u201d &nbsp;<\/em>adds Aleksandra Strzelecka, Communications Manager at Screen Network. <em>\u201cThis campaign doesn\u2019t just tell a story \u2013 it makes you feel it.\u201d<\/em><\/p>\n\n\n\n<p>The campaign is held under the honorary patronage of the Polish Ombudsman for Children and the Minister of Interior and Administration. The campaign partners include the Polish National Police Headquarters and the Missing Persons Search Center of Polish National Police Headquarters.<\/p>\n\n\n\n<p><strong>ABOUT 116<\/strong><strong>\u202f<\/strong><strong>000<\/strong> \u2013 HOTLINE FOR MISSING CHILDREN AND TEENAGERS<\/p>\n\n\n\n<p>The 116\u202f000 hotline, operated in Poland by ITAKA since 2009, offers free 24\/7 legal and psychological support. It is available in 32 European countries \u2013 one number for immediate cross-border help.<\/p>\n\n\n\n<p><strong>Screen Network<\/strong> operates Poland\u2019s largest DOOH network, with over 20,000 advertising screens nationwide \u2013 with a strong track record in social and educational campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On average, a child goes missing in Poland every four hours. Behind each case is a family facing the worst moment of their lives. Right now, someone is calling the hotline, desperately seeking help. At this very moment, Digital Out-Of-Home screens across Poland display the message: \u201cA child is missing. A call is happening now.\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-104655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A child is missing. 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