The advertising screen is located in Warsaw on Al. Wilanowska; thousands of people pass it every day heading towards the Wilanow district. The location is characterized by very high traffic and long contact with the recipient of the displayed message. This is three lanes towards the screen and the maximum intensity of cars, pedestrians and public transport. Nearby there is, among other things: subway station, as well as numerous service outlets and an interchange with a park and ride car park.