The advertising screen is located in Warsaw on Czerniakowska Street. This is the main transit route from Mokotow and Wilanow districts to the centre of Warsaw. The screen is located in front of the intersection with Bartycka Street. Thousands of people pass it every day heading towards the centre of Warsaw. This is a place of maximum traffic, where long traffic jams are formed every day, which holds consumers attention for a much longer period. This is three lanes towards the screen and the maximum intensity of cars, pedestrians and public transport.