The advertising screen was installed at one of the busiest thoroughfares in Warsaw – Puławska Street at the intersection with Bogatki Street. This is one of the main inlet arteries in Warsaw. This is three lanes towards the screen and the maximum intensity of cars and public transport. Thousands of people pass it every day heading towards the centre of Warsaw. Advertisements displayed on the screen are perfectly visible to people waiting for the lights to change, as well as pedestrians and passengers from nearby public transport stops.