Advertising screens at the ticket offices of PKP Intercity are seen by nearly half a million passengers every day. 67% are professionally active consumers – people who commute to work every day, go shopping, but also move between cities or go on holidays and weekend trips. The carriers are located at 31 of the largest railway stations in Poland. The messages displayed on the screens are perfectly visible to all people standing in the queue to the ticket office. This is the perfect moment to reach consumers who, whether they like it or not, have time.