A spectacular screen in the centre of Warsaw installed at the axis of ul. Puławska – one of the most important thoroughfares in Warsaw. The big screen has an impressive size (165 m2) and is characterized by a very long ramp. It is perfectly visible for people going towards the centre from a distance of several hundred meters. It is located on the facade of the modern shopping and service arcade Plac Unii City Shopping at Plac Unii Lubelskiej.
The advertisement displayed on the screen may change depending on any selected factor – e.g. time, current weather conditions, traffic or location of a specific medium. Screen have been equipped with sensors that enable recognition of objects in the vicinity of the screen and enables the implementation of campaigns based on Image Recognition.