The large-format screen on the façade of the Warsaw Central railway station is the largest advertising screen in Poland. Impressive size and excellent location draws the attention of thousands of consumers every day such as pedestrians, drivers and public transport passengers. From Varsovians, through to people regularly commuting to the capital for work or school, to tourists from all over the country and Europe. The advertising medium is located at the intersection of Aleje Jerozolimskie and al. Jana Pawła II and ul. Tytus Chałubiński (currently Czterdziestolatka roundabout).
The advertisement displayed on the screen may change depending on any selected factor – e.g. time, current weather conditions, traffic or location of a specific medium. Screen have been equipped with sensors that enable recognition of objects in the vicinity of the screen and enables the implementation of campaigns based on Image Recognition.