CityFit is the largest Polish network of fitness clubs open 24/7. Gyms are located in shopping malls and office buildings in large and medium-sized cities. Advertising in fitness clubs is distinguished by high advertising attention and the ability to reach returning customers with a message. The average time of a visit to the gym is around 90 minutes. The screens are located in strategic points at the clubs (e.g. opposite the treadmill, stationary bikes, in the free weight zones), they are perfectly visible to people exercising. CityFit is a network of fitness clubs focused on a more demanding client. The dominant group is people up to 45 years of age. They are young, active and in a good financial situation. That’s over 260 screens in 23 clubs.