Elektrownia Powisle is a prestigious retail and service complex visited by over 30,000 people every day. This is one of the most popular places on the map of Warsaw, which is teeming with life every day. Concerts, festivals, fairs and exhibitions are held in the squares between the buildings. This is where – at the entrances to the shopping mall – there are two advertising screens. They are perfectly visible to customers visiting the centre with people spending their free time in the complex. The screens are also located inside the building – they have been placed along the main communication routes and in the catering area. The Food Hall is a space with restaurants and bars where guests enjoy their meals, which allows for prolonged contact with the advertising message, ensuring an attractive and engaging form of presentation.