The advertising screen was installed at one of the busiest thoroughfares in Warsaw – Aleje Jerozolimskie at the intersection with Krucza Street. This is and the maximum intensity of cars, pedestrians and public transport. The advertising screen is passed and seen by nearly 160,000 people every day. The screens have been equipped with sensors that enable recognition of objects in the vicinity of the screen. The technology allows you to detect car brands, the type of clothes worn, gender, emotions, and many other factors. When a specific object is detected, the screen modifies the display in real time.