The advertising screen was installed at one of the busiest thoroughfares in Warsaw – Aleje Jerozolimskie. The screen is located in the very center of the city at the intersection with Al. Jana Pawla II, near the Warsaw Central Railway Station. The location is characterized by very high traffic and long contact with the recipient of the displayed message. This is three lanes towards the screen and the maximum intensity of cars, pedestrians and public transport. The advertising screen is passed and seen by nearly 150,000 people every day. Nearby there is, among other things: Warsaw Marriott Hotel, as well as numerous office buildings and service outlets.