The advertising screen is located in Warsaw on Polczynska Street. Thousands of people pass it every day heading towards the centre of Warsaw. This is a route with a very high volume of traffic – one of main inlet arteries in Warsaw. The traffic lights operating nearby ensure long contact time with the recipient of the presented advertisement. Such a convenient location means that the advertisement displayed on the big screen reaches thousands of consumers every day. Nearby there are numerous stores, petrol stations and car dealerships (e.g. Porsche, Bentley, Lamborghini, Yamaha).