Screens in newsagents are located on the largest air portals in Poland. Wherever there is an active, urban consumer. Most advertising monitors are located at the cash desks where each customer goes to make purchases. The messages displayed on the screens are perfectly visible to every person waiting in the queue. The checkout area is a place that plays a very important role in sales. This is where the customer makes impulse buys. The advantage of advertising in press salons is high advertising attention – the consumer, whether they want to or not, have time at their disposal. So they can read the message on the screen. This is the perfect moment to reach consumers who make purchasing decisions “there and then”. The carriers are located in the showrooms of the largest chains bringing together well-known brands from the travel retail segment: Discover, Relay, 1 Minute and Virgin