Warsaw STAGE Launches as Europe’sLargest Three-Sided 3D LED Screen
Digital Network unveils an 800-square-metre landmark media platform in central Warsaw, designed for anamorphic content, brand launches and social-first campaigns.
Digital Network has launched Warsaw STAGE, an immersive, three-sided LED screen covering more than 800 square metres in the heart of the Polish capital.
Located at the entrance to Złote Tarasy, one of Warsaw’s best-known retail and entertainment destinations, Warsaw STAGE has been designed as a new landmark media platform for brands, cultural projects and major urban events. Larger than London’s Piccadilly Lights, it is Europe’s largest three-sided 3D LED screen and Digital Network’s biggest investment to date in the super-premium out-of-home advertising segment.
With Warsaw STAGE, the Polish capital joins a select group of global cities—including London, New York, Seoul and Tokyo—where large-format digital screens have become part of the cityscape and a destination in their own right.
A New Landmark Media Destination in Central Europe
The global out-of-home market is evolving from traditional advertising formats towards platforms that combine mass reach with technology, experience and social amplification.
The world’s best-known digital landmarks—from Piccadilly Lights in London and Times Square in New York to Sphere in Las Vegas—demonstrate that DOOH is no longer simply a medium for displaying advertising. The most prominent screens have become urban stages for global premieres, fashion shows, public art, live experiences and integrated campaigns that extend across digital, social and earned media.
Warsaw STAGE brings this global landmark media model to Central Europe.
The screen is located in Warsaw’s central business, retail and transport district, next to Warsaw Central Railway Station and Centrum metro station. Its immediate surroundings include Varso Tower—the tallest building in the European Union—as well as a dense cluster of modern office towers and luxury residential high-rises.
The area is one of Warsaw’s most active urban destinations, attracting commuters, tourists, business travellers, shoppers and residents. It is also a major location for outdoor cultural events, concerts, public celebrations and sporting events.
“Warsaw STAGE has been conceived as a new open-air digital stage for the city—hence its name. It is a unique, world-class premium format for brands and events that want to be present where business, tourism, retail, culture and metropolitan life come together,” says Agnieszka Godlewska, President of the Management Board of Digital Network.
From National Reach to Landmark Media
Digital Network operates Poland’s largest digital out-of-home advertising network, comprising more than 20,000 LED and LCD displays across urban locations, shopping centres, railway stations, office buildings and other indoor and outdoor environments.
The company’s existing offer is built around nationwide scale, digital technology, high-quality locations and extensive audience reach. Warsaw STAGE adds a new dimension to the portfolio: a standalone landmark media format capable of delivering exceptional visibility, prestige and cultural relevance.
Unlike a conventional digital screen, Warsaw STAGE has been developed as a platform around which brands can build complete communication events—from the premiere of a creative concept to PR activity, influencer engagement, social media distribution and earned media coverage.
“Warsaw STAGE is not simply another screen within our network. It is a standalone media format and a completely new stage for Warsaw,” says Agnieszka Godlewska. “A nationwide network delivers scale and reach. An iconic large-format platform in the centre of a capital city offers something different: concentrated attention, prestige, PR potential and the opportunity to create a genuine media event around a brand.”
Designed for Anamorphic 3D Content and Social Amplification
For global brands, presence on the world’s most recognisable digital screens increasingly plays a role similar to occupying a prestigious retail address.
Appearing on Piccadilly Lights, Times Square or the leading digital landmarks of Seoul and Tokyo is not only a media investment. It is also a statement of a brand’s scale, ambition, creativity and cultural relevance.
Warsaw STAGE has been created for brands that need more than conventional exposure. It offers the opportunity to produce images and experiences that audiences will remember, record and share.
The screen’s three-sided structure has been developed specifically to support anamorphic 3D content that uses perspective, scale and visual depth to create the illusion that objects are emerging from—or moving within—the screen.
This type of content is designed not only for people physically present at the location, but also for audiences watching through smartphones, social media platforms, online video, industry media and brand-owned channels.
“Out-of-home advertising is entering a new era,” says Agnieszka Godlewska. “Alongside its role as a mass-reach medium, it is becoming an experiential and high-impact platform, as well as a natural source of social and earned media resonance.”
“In a world where users can scroll past, skip or block almost any advertisement, urban space gives brands something extremely valuable: real-world attention, an aspirational metropolitan context and the potential to create content that travels organically across social media.”
84 Tonnes of Steel, Nearly 1,000 LED Cabinets and 10 Kilometres of Cabling
Warsaw STAGE is one of the largest investments in Digital Network’s history and one of the most complex engineering and technology projects ever delivered by the Group.
Its construction required more than 84 tonnes of structural steel, 5.88 tonnes of hot-dip galvanised elements and approximately six tonnes of additional structural and installation components. The display comprises nearly 1,000 LED cabinets with a combined weight of 22 tonnes. Together, they create a digital surface covering more than 800 square metres.
One of the central engineering challenges was connecting three separate surfaces into a single, coherent digital canvas capable of displaying seamless 3D content.
“The greatest challenge was integrating three individual surfaces into one media platform that could operate as a unified stage for anamorphic 3D content,” says Damian Rezner, Member of the Management Board and Chief Operating Officer of Screen Network SA.
“In a project of this scale, every detail matters—from the precision of the steel structure and the alignment of the LED cabinets to installation safety in one of the busiest areas of central Warsaw.”
A New Category of Media Product
For advertisers, Warsaw STAGE is more than a large digital display. It is a new premium media product combining a prestigious central location, large-scale visibility, advanced LED technology and the ability to create communication designed for both physical and digital.
Warsaw STAGE enables brands to treat a DOOH campaign not as the final stage of communication, but as the starting point for wider distribution across social media, online video, press coverage and their own communication channels.
“The most successful campaigns on landmark screens do not end at the point of display—they begin there,” says Agnieszka Godlewska.
“They continue on the smartphones of passers-by, in industry and mainstream media, and across brands’ own channels. Some of the most iconic large-format campaigns remain part of popular culture for years. Warsaw STAGE was designed and built to create exactly this kind of impact.”
About Digital Network SA
Digital Network SA is Poland’s leading digital out-of-home advertising company.
Listed on the Warsaw Stock Exchange, the company is developing a comprehensive and innovative out-of-home advertising portfolio by combining the digital capabilities of Screen Network with the traditional and large-format OOH solutions of Braughman Group Media Outdoor.
The Group offers more than 20,000 advertising displays across Poland, located in urban spaces, shopping centres, railway stations, office buildings, fitness clubs and other high-traffic indoor and outdoor environments.
