The advertisement displayed on our screens reacted to the results of the matches of the Polish national team during the European Football Championships. The dynamic creation changed automatically, referring to the fans’ emotions.
Coca-Cola used this technology to promote its products during Euro 2020. The dynamic creation displayed on our screens automatically changed depending on the result of the match – win, lose or draw. The message contextually referred to the experiences and emotions of the recipients in that urban space; giving the consumer the feeling that advertising actively accompanies them in their daily rhythm.