When promoting new smart phones from the Galaxy S22 series, Samsung focused on three-dimensional advertising in urban spaces. Thanks to the use of anamorphic 3D, the spot displayed on a large-format screen created the illusion of three-dimensionality. The face of the campaign – rapper Żabson – “went” beyond the borders of the screen, waving at passers-by and taking pictures of them. It caught the attention of the recipients in the urban space and encouraged interaction.
Innovative products require an unconventional approach, which is why, as part of the campaign promoting new smart phones from the Galaxy S22 series, Samsung used the 3D Digital Out of Home advertisement for the first time in Poland. The highest quality LED diodes combined with high quality 3D animation make advertisements viewed from a specific point create the illusion of three-dimensional depth on flat surfaces. The new format debuted on large screens in the centre of Warsaw.
The campaign uses a large format Super Screen at the Marriott hotel in Warsaw – in the very centre of the capital. It is the only screen in Poland that allows you to obtain the anamorphic 3D effect – the advertisement viewed from a specific point creates the illusion of three-dimensional depth on a flat surface. Advertising creations using this technology electrify crowds and engage recipients on an unprecedented scale. They encourage you to record videos and take photos that go viral on social media, increasing the reach of the campaign.
