To promote the latest products from the Galaxy series, Samsung presented an advertisement based on 3D animation. We moved it to the very centre of Warsaw. Thanks to the use of the 3D anamorphic effect, the hero of the spot – Galaxy Z Flip4 – gave the impression of “sliding out” beyond the surface of the screen. The giant, three-dimensional Galaxy Z Flip4 flew between the screens, folding and opening, attracting the attention of thousands of recipients in this urban space.
On the occasion of the premiere of the latest Folds, Samsung has returned with a new, unique campaign in the 3D Digital Out of Home format. To emphasize the innovative functionality of the foldable Galaxy Z Flip4 and its modern design, the 3D anamorphic effect was used. Thanks to this, the advertisement displayed on a large-format screen at the Marriott hotel created the illusion of three-dimensional depth.
The campaign uses a large format Super Screen at the Marriott hotel in Warsaw – in the very centre of the capital. It is the only screen in Poland that allows you to obtain the anamorphic 3D effect – the advertisement viewed from a specific point creates the illusion of three-dimensional depth on a flat surface. Advertising creations using this technology electrify crowds and engage recipients on an unprecedented scale. They encourage you to record videos and take photos that go viral on social media, increasing the reach of the campaign.