To reduce waste and reduce CO2 emissions, Pepsi has started producing bottles from 100% recycled plastic. To draw consumers’ attention to the scale of this undertaking, we started a countdown on our screens. We indicated in real time how many plastic bottles we managed to save!
Before each spot display, the screens connected to the database and retrieved information about the current number of bottles saved. They then displayed a spot with the new, updated number. It was possible, thanks to a combination of large screens with data obtained in real time and the advertising based on a dynamic creation, which was continuously modified by the screen itself.